Curtis Peterson was recently interviewing for a digital marketing manager position at SmartFile, an Indianapolis company that provides secure file sharing services, when his interviewer asked him what he knew was a make-or-break question: ‘Why do you want this job?”

When you submit a resume online, you probably feel like you’re sending your materials into a giant maw full of thousands of other resumes—where it will most likely be swallowed by the computer and never seen again.