There's cold, then there's Siberia cold.
Oymyakon, Russia -- already considered the world's coldest permanently inhabited town -- sank to a mind-numbing 88 degrees below zero on Tuesday.
That's even colder than the average temperature on Mars, which is 80 below zero, according to Space.com.
Amazingly, 88 below isn't even the record low temperature in this remote, diamond-rich Russian region of Yakutia, a part of Siberia.
Residents there took the cold in stride as evidenced by social media images of cold-weather selfies and stories about stunts in the extreme temperatures, the Associated Press said. Women posted pictures of frozen eyelashes, while Yakutia Media published a photo of Chinese students who got undressed to take a plunge in a thermal spring.
The cold did had serious repercussions. Over the weekend, two men froze to death when they tried to walk to a nearby farm after their car broke down. And although students routinely go to school when it's 40 below, school was canceled throughout the region this week.
However, overall, the bitter temperatures didn't faze the hardy residents of Oymyakon (population 500), which is about 3,300 miles east of Moscow. Local officials said Tuesday that all households and businesses in the region have working central heating and access to backup power generators.
Though the official temperature was "only" 74 below on Tuesday, some residents recorded temperatures as low as 88 below at their homes, the Siberian Times reported. This isn't far from 89.9 degrees below, the coldest-ever officially recorded for a permanently inhabited settlement anywhere in the world and the frostiest in the Northern Hemisphere.
According to the Weather Underground's Christopher Burt, unofficial temperatures as cold as minus 108 degrees have been measured in Oymyakon.
And winter is long and brutal there, he said: There is no record of temperatures rising above zero degrees Fahrenheit there from Dec. 1 and March 1.
As for the all-time world record cold temperature, that will almost certainly stay in Antarctica, where a reading of 128.6 below zero was recorded in 1983 at the Vostok research station.
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