It's time to separate "the real Jim Tedisco" from the partisan negativity his own national party has portrayed in the campaign so far, Republican and Conservative congressional candidate James Tedisco said.
Reacting to his Democratic opponent's surge in the polls, Tedisco said Thursday he's taking control of the content of his advertising from the National Republican Congressional Committee.
"I'm taking over and we're going to run a campaign that relates to the people of the 20th Congressional District," he said.
The first depiction of "the real Jim" will air in a new television commercial set to debut this evening, he said.
A new Siena Research Institute poll released Thursday showed Tedisco leading Democratic, Independence and Working Families candidate Scott Murphy by 4 percentage points, which is close to a statistical dead heat once a 3.7 percentage point margin of error is factored in.
Tedisco had a 12 percentage point lead in the previous Siena poll two weeks earlier.
Tedisco blamed his drop in the poll on an advertising strategy that has focussed heavily on attacking his Democratic opponent.
Tedisco said going forward the content of his ads will be more positive with him making the decisions instead of the national party.
"We're going to run a 20th District campaign and talk about the positive issues, and leave the rest of the distortions to the other side," he said.
Murphy, on Thursday, said his showing in the latest Siena poll shows his campaign in gaining momentum.
"I think our message of significant middle class tax cuts and putting people back to work is really resonating with voters," he said.
Read more in The Post-Star and on poststar.com on Friday.