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LOS ANGELES - The Game Show Network is getting "Greed"-y this month. The cable network has picked up 44 episodes of the canceled 1999 Fox game show for an exclusive run.

"I am very happy that `Greed' has found a new home on Game Show Network," says Bob Boden, Game Show Network's senior vice president of programming. "I am confident that it will find a new audience and will attract all of its established fans."

"Greed," hosted by Chuck Woolery, was designed by Fox to compete with ABC's "Who Wants to Be a Millionaire," but failed to stir up the same kind of buzz as the ABC show.

Produced by Dick Clark Prods., the game show will premiere on the Game Show Network today at 10 p.m. ET.

The network will concurrently launch an interactive component to the game show, enabling viewers to participate with the telecast by playing along on their PCs or with an AOL TV, Ultimate TV or MSNTV set-top box.

In addition, the cable network is launching a play-along sweepstakes for the show's premiere episode, in which one lucky interactive player can will $25,000. Players must register at the show's website (www.GameShowNetwork.com) to be eligible for the sweepstakes.

"Greed" is a trivia game involving multiple players in which contestants must choose whether to play with the team or against the team in order to increase his or her gains.

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Rockers Neil Diamond and Melissa Etheridge are getting patriotic for NBC and the Winter Olympics. The two singers have recorded a duet of Diamond's top 10 hit, "America," which NBC will continue to use as the theme music for it's promotion of the games in Salt Lake City.

The song also provided the music for NBC's opening teaser for coverage of the 1996 Atlanta Olympics.

"The song is a perfect match for these Olympics," says John Miller, co-president of The NBC Agency, NBC's home-grown advertising unit. "It is about people from around the world who come to this country to pursue a dream - in this case it's an Olympic dream. It was true in Atlanta in 1996 and it remains true today, just like the song says - `They're coming to America."'

This time, the song is only expected to be used for the promotion of the event.

Bringing on Etheridge was Diamond's choice, according Vince Manze, The NBC Agency's other co-president.

"We asked Neil Diamond to update this great song with a contemporary artist of his choice, and we are delighted that he picked Melissa Etheridge," he says. "Nothing could be more effective than once again using this powerful and memorable theme."

The 2002 Winter Olympics in Salt Lake City will kick off Feb. 8 and continue until Feb. 24.

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