GLENS FALLS — Whisper Boutique is celebrating its third anniversary with a move — a few doors down on Ridge Street.

Nathalie Leland is relocating her clothing and accessories retailer from 28 Ridge St. to 14 Ridge St., where Shine Style Boutique is located. Shine Style owner Jennifer Denis is shutting down the storefront she has had since February 2018 but will continue to operate the business online.

Leland said it was a opportunity that came along at the right time. She was going to move in the opposite direction, to a home-based business at 154 Ridge St., and had already obtained a variance from the Zoning Board of Appeals to permit the retail operation in a residential zone.

The plan changed, however, when she heard about the availability of the Shine Style spot.

“It literally happened in the same week, and I loved downtown and wanted to stay downtown if possible,” she said.

Leland said she will have the same amount of square footage in the current space as she has now in the basement of a karate studio, but having a storefront will make the business more prominent.

“We’ll be on the street level with windows,” she said. “People will be able to see everything from the outside.”

Leland’s store has been closed since the end of September, when a hot water tank malfunction flooded the apartment upstairs and damaged her space as well.

Her goal is to sell fun, cute and stylish items to women at an affordable price, she said. All of the items are under $45.

“I wanted them to be able to get an entire outfit with accessories and still have it be reasonably priced,” she said.

Leland sells sizes from small to 3X and has clothes for different ages. She draws her inventory from all over the country and has something for everybody, she said.

“I love being able to pick everything out and help people find exactly what they’re looking for,” she said.

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Leland said she is planning to have a soft opening during the weekend of Boo 2 You, which will take place on Oct. 26.

She is planning a grand opening for Friday, Nov. 1 and Saturday, Nov. 2, with 20%-off sales and a clearance rack of 50%-off merchandise.

In her new location, she also wants to reach out to other local companies for products such as handmade soap, maple syrup, honey and other goods.

She is revamping her hours.

She’s glad to be making the move as the holiday shopping season gets under way.

“It’s an exciting time to move into a new home,” she said.

She will be painting the building to match her Navy blue logo.

The store got its name from an inspirational quote that gave her hope when she was in the hospital, undergoing physical therapy for a nerve issue in her leg. When patients graduate from the program, they decorate a tile that is hung up in the physical therapy room. Her tile says: “When your mind says give up, hope whispers one more try.”

Leland, a 2013 Glens Falls High School graduate, is the sole employee. She said she loves being a business owner.

“It’s definitely a little bit stressful, but I love people. I create relationships with everyone who walks through the doors and there’s so many friends I’ve made through having the boutique,” he said.

Leland said she is grateful for Denis’ help.

In a Facebook Live video, Denis said she is returning to work, but will continue to operate Shine Style Boutique online and do shows.

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Michael Goot covers politics, business, Glens Falls and Lake George. Reach him at 518-742-3320 or mgoot@poststar.com and follow his blog at http://poststar.com/blogs/michael_goot/.


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