News and online editor

Adam Colver is the online editor at The Post-Star. He manages poststar.com, Twitter, Facebook and Instagram social media accounts.


Insider, an online news site, is instructing its staff to stay off of Twitter this week.

Insider, an online news site, is instructing its reporters to avoid Twitter this week.

No, it is not the same reason why Fox News has not tweeted since Nov. 8. Fox News began a silent protest against Twitter after a group of demonstrators posted Tucker Carlson’s home address on the social network.

Rupert Murdoch has been a vocal critic with social media platforms that benefit from news publishers’ content without offering enough in return.

Now back to Insider, Editor Julie Zeveloff West said in an Associated Press report that her journalists need to separate themselves from the online world. Another reason was to get out from under social media and attend meetings and call sources.

The decision to avoid Twitter all stems from the incident in Washington involving high school students and a Native American and the quick reaction without all the facts.

Following the incident, columnists have dubbed the service as the "crystal meth of newsrooms" and "the world's most damaging social network" in reaction to the episode noted above.

This ban on Twitter got myself thinking, would anyone notice if we stopped using Twitter at The Post-Star?

The Post-Star's account, @poststar, has nearly 12,000 followers and since its creation has tweeted nearly 86,000 times.

Generally, we share our stories that publish on poststar.com and occasionally use the service for breaking news by sharing videos, photos and other tidbits of information on traffic, crashes etc.

We also keep tabs on elected officials, schools, municipalities and our competition. All of the before mentioned are available in several places so we really would not be missing it per se. 

Facebook with our nearly 45,000 followers offers more engagement by our readers than Twitter ever has. The story clicks, comments and shares are by at least 10 to 1.

For example, Tuesday's fire at Taco Bell/Long John Silver's only garnered eight clicks to read the story on Twitter while the Facebook version nearly 4,000 people clicked as of 3 p.m.

I feel like Twitter is the watchful eye while Facebook is the big mouth. It takes a lot for one of our Twitter followers to comment on a story, while on Facebook they come fast and furious about any topic.

Our reporters spend time on social media, but we are no where near it consuming what we write about. They spend plenty of time in meetings, talking with sources and when a story idea does materialize from social media I am happy to pass it along.

Maybe there is a lesson in all of this, with all of the social media platforms we need more face-to-face interaction to gauge what is genuine. 

— Adam Colver

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Adam Colver is the online editor at The Post-Star. He manages The Post-Star's Facebook, Twitter, Instagram and poststar.com. He can be reached at acolver@poststar.com.


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