QUEENSBURY — SUNY Adirondack is stepping up its marketing efforts with the creation of a new position.

Robert Palmieri of Utica has been appointed dean of enrollment management and marketing.

Palmieri, who has been on the job for a couple of weeks, oversees the marketing, financial aid and student success offices. He said he will use data and research to make more informed decisions about student recruitment and retention. He will help coordinate among different departments with the goals of increasing student completion.

“It brings everything together,” he said.

His duties will include increasing the college’s brand and visibility; implementing the college’s enrollment management and strategic plan; coordinating both internal and external relations; and introducing new ideas regarding use of technology in recruiting and retaining students.

Brian Durant, vice president for academic and student affairs, said Palmieri will help develop a strong message of who the college is and the services it provides.

“It’s really about sharing resources, strengthening our message and pulling key units together. We think we can improve in the areas of attracting and retaining students,” he said.

The position is new but it is not adding to SUNY Adirondack’s total staff. The college did not replace its previous director of marketing, but expanded and revamped the responsibilities of the job, according to Durant.

The salary is $82,000.

Before coming to SUNY Adirondack, Palmieri served as dean for enrollment management at Herkimer County Community College in Herkimer. He also served as director of institutional research and as an adjunct instructor at HCCC.

He holds master’s and bachelor’s degrees in criminal justice from the University at Albany.

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