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Post-Star to begin charging for online content

2012-04-30T08:15:00Z 2012-04-30T11:45:24Z Post-Star to begin charging for online contentBlake Jones--bjones@poststar.com Glens Falls Post-Star
April 30, 2012 8:15 am  • 

GLENS FALLS -- On Tuesday The Post-Star will begin charging readers to view content on its website.

Readers will be allowed 15 free page views per month, after which point an online subscription will be required to continue accessing content. The home page and other sections will still be visible, but non-subscribers will not be able to click on headlines to view stories.

Post-Star Publisher Rick Emanuel said the move toward a metered system puts value on the unique content produced daily.

In addition to all stories from the print edition, the website features unique content such as breaking news updates, videos, multimedia projects and databases.

"We believe that there is a strong value to the products that we produce," Emanuel said.

The rate for complete online access will be $1.95 per month, or $19.50 annually, for print subscribers. The rate will be $6.50 per month, or $69.50 annually, for readers who do not receive the print edition.

A subscription reminder will be issued when readers reach 10 free page views.

The Post-Star is among a handful of Lee Enterprises Inc. newspapers that have implemented paid online content systems. Most Lee publications are expected to make the shift by the end of the year.

Many others in the industry, such as The New York Times and The Boston Globe, have also made the transition to metered content.

"It's definitely the direction that Lee is moving in," Emanuel said. "And it does seem to be that a large part of the industry is moving to a paid model."

Based on other newspapers' experiences, the change generally triggers a small decline in online readership in the short term, which rebounds after the first six months, Emanuel said.

He added that paid content should not impact online advertisers negatively, as they will be reaching an audience of paying subscribers.

"We have some of the strongest audience numbers for our size property within this area and we expect that to continue and to grow," Emanuel said.

The shift to paid content begins at midnight Tuesday.

Readers can sign up for online subscriptions at the website or by phone at 761-6090.

Copyright 2015 Glens Falls Post-Star. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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