Small businesses from Lake George to Saratoga Springs will participate in a national effort to spur spending between Black Friday and Cyber Monday.
American Express launched the promotion last year, giving cardholders who signed up $25 of credit if they spent at least that amount on Small Business Saturday.
Earlier this month, the U.S. Senate and President Barack Obama endorsed the concept.
Several local companies are participating in the event, using storefront signs and free Facebook ads obtained through American Express.
At electronics store Ray Supply in Queensbury, signs on entrance doors invite customers to take part in the event.
Sheila Mender, the store's office manager, said she considered the promotion a give-back to businesses that honor American Express cards.
Though big box stores like Best Buy opened at midnight Black Friday, Ray Supply only began an hour earlier than usual, at 8 a.m. Mender said the store's day-to-day prices are still competitive with some nationwide retailers.
"I think there's an illusion out there that because they're a big box store, they're cheaper," Mender said.
Adirondack Winery in Lake George also posted Small Business Saturday signs and has extended Black Friday deals into Monday.
At Fiat Feminae, a lingerie boutique in Saratoga Springs, owner Lisa Alden took advantage of an offer from American Express for a free Facebook ad. The credit card company provided $100 ad packages for companies participating in the Saturday promotion.
"I think it's a great idea. I hope it starts to catch on," Alden said.
Not all locations that accept American Express can participate in the $25 credit bonus. The rebate is restricted to small businesses - those with fewer than 100 employees whose annual sales fall under a specific threshold.
Cardholders must register at sync.americanexpress.com/sbs2011/ to obtain the credit.
Though many small businesses didn't promote the campaign and others don't accept American Express, companies can still benefit because the campaign heightens awareness among consumers of the benefits of shopping at small businesses.
"Whether people actively participate or not, there's a halo effect," American Express spokesman Scott Krugman said.