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Local stores participate in Small Business Saturday

2011-11-25T19:42:00Z Local stores participate in Small Business SaturdayDAVID TAUBE -- dtaube@poststar.com Glens Falls Post-Star
November 25, 2011 7:42 pm  • 

Small businesses from Lake George to Saratoga Springs will participate in a national effort to spur spending between Black Friday and Cyber Monday.

American Express launched the promotion last year, giving cardholders who signed up $25 of credit if they spent at least that amount on Small Business Saturday.

Earlier this month, the U.S. Senate and President Barack Obama endorsed the concept.

Several local companies are participating in the event, using storefront signs and free Facebook ads obtained through American Express.

At electronics store Ray Supply in Queensbury, signs on entrance doors invite customers to take part in the event.

Sheila Mender, the store's office manager, said she considered the promotion a give-back to businesses that honor American Express cards.

Though big box stores like Best Buy opened at midnight Black Friday, Ray Supply only began an hour earlier than usual, at 8 a.m. Mender said the store's day-to-day prices are still competitive with some nationwide retailers.

"I think there's an illusion out there that because they're a big box store, they're cheaper," Mender said.

Adirondack Winery in Lake George also posted Small Business Saturday signs and has extended Black Friday deals into Monday.

At Fiat Feminae, a lingerie boutique in Saratoga Springs, owner Lisa Alden took advantage of an offer from American Express for a free Facebook ad. The credit card company provided $100 ad packages for companies participating in the Saturday promotion.

"I think it's a great idea. I hope it starts to catch on," Alden said.

Not all locations that accept American Express can participate in the $25 credit bonus. The rebate is restricted to small businesses - those with fewer than 100 employees whose annual sales fall under a specific threshold.

Cardholders must register at sync.americanexpress.com/sbs2011/ to obtain the credit.

Though many small businesses didn't promote the campaign and others don't accept American Express, companies can still benefit because the campaign heightens awareness among consumers of the benefits of shopping at small businesses.

"Whether people actively participate or not, there's a halo effect," American Express spokesman Scott Krugman said.

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(10) Comments

  1. stinker
    Report Abuse
    stinker - November 26, 2011 7:46 pm
    woopty doo da day three or four stores were all you could metion because no one is open in lakegeoerge , not even mcdonalds
  2. St-Egreve
    Report Abuse
    St-Egreve - November 26, 2011 12:43 pm
    I think Candide was probably being saracastic in light of all all the anti-OWS comments here. Those protesters are against the big box stores, right ?
  3. Peter Guerin
    Report Abuse
    Peter Guerin - November 26, 2011 12:40 pm
    I for one think that Small Business Saturday is a great idea. Mayor Diamond should get behind this idea instead of another of his white elephant projectss like tearing down the Hotel Madden, the Mill condos (which proved to be a bust), targeting Burger King, OTB and J. E. Sawyer for demolition and trying to ban bars from South Street.

    These days, given how there are now two Wal-Marts putting the pinch on downtown Glens Falls (as well as the downtowns in Hudson Falls, Fort Edward and South Glens Falls), these Mom-and-Pop stores could really use the business as they struggle to keep afloat during these difficult economic times. Spend your money at downtown Glens Falls today and not at the "Merchants of Death". These businesses would truly appreciate it.
  4. jd82
    Report Abuse
    jd82 - November 26, 2011 11:39 am
    For every $100 spend in a local store, $45 stays in the community, it's only $12 for a corporate store like Best Buy or Walmart.
  5. jd82
    Report Abuse
    jd82 - November 26, 2011 11:38 am
    Candide, that is the most ignorant thing I've read on these comment boards in a long time. Local businesses have nothing to do with the protesters, you're punishing the wrong group.
  6. strong
    Report Abuse
    strong - November 26, 2011 9:09 am
    $ 175.00 annual fee for the card ? sorry no thanks !!!!
  7. Cricket
    Report Abuse
    Cricket - November 26, 2011 9:07 am
    Since I am adamantly opposed to smoking, I am adamantly opposed to helping anyone with COPD. Same stupid idea. Candide -- here's your sign....
  8. jdrangers
    Report Abuse
    jdrangers - November 26, 2011 6:39 am
    Candide...........you are against spending money in a small independently owned store? SHAME ON YOU!!!
  9. northq
    Report Abuse
    northq - November 26, 2011 6:39 am
    How can anyone be "adamantly opposed" to shopping locally and supporting small business owners? I personally refuse to shop at the big box stores.I would rather support my community than a national/international conglomerate.I spend my money at many of the downtown Glens Falls shops, they treat you like they actually want you for a customer.The salespeople are friendly and welcoming.Much better than the cold blank looks and distant attitude you get at the large chain stores.
  10. Candide
    Report Abuse
    Candide - November 25, 2011 9:43 pm
    Since the OWS protesters are against the big box stores and are encouraing shoppers to spend their money at smaller independently owned businesses, I am adamantly opposed to this idea.

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