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When it comes time to sell your home, photos may make all the difference. The reality is many potential buyers spend a lot of time perusing photos online before even deciding if they wish to see a property in person. This is where the power of photography comes into play.

These days, with the advent of lower-priced high quality cameras and even cellphones, it is possible for homeowners to take good quality photographs. Still, others may choose to leave the job to a professional. Regardless, there are some photography tips to keep in mind to make sure your property is ready for its close-up.


— Take photos either in late morning or early afternoon. This is typically when you have optimal light. Never take photos at night.

— Make sure all lamps and overhead lighting is turned on.

— Add bursts of color to a space through colorful toss pillows, throws or accents. These types of touches will really help to make your photos pop.

— Tell a story. Whether you choose to hire a professional stager, or style a space yourself, telling a story through the use of similar colors, finishes or complementary decor will help ensure a space is cohesive.

— Add artwork. Artwork is a wonderful finishing touch and an important accent.


— Forget areas such as kitchens and bathrooms.

— Overcrowd a space. A photograph can make a space feel smaller or larger than it actually is in person. When in doubt, edit. Many potential buyers are turned off by photographs of spaces that appear to be overstuffed with personal belongings or furniture.

— Forget curb appeal. Many potential buyers will judge a book by its cover. When it comes time for photography, you will want to make sure your home is appealing both inside and out.

— Use a flash. Unless you are a professional, using a flash may create unwanted shadows. Instead opt for a manual setting on a professional digital camera.

— Forget to use greenery. Whether blooms, succulents, trees or florals, greenery can help make a space look finished and fresh.

Cathy Hobbs, based in New York City, is an Emmy Award-winning television host and a nationally known interior design and home staging expert with offices in New York City, Boston and Washington, D.C. Contact her at or visit her website at


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