James Bay ditched his trademark hat and showed off his new short hairdo at the MTV European Music Awards (EMAs).
The 'Let It Go' hitmaker was one of the presenters at this year's glitzy ceremony at London's The SSE Arena, Wembley on Sunday night (12.11.17), and used his appearance to debut the bold new look.
Speaking on the red carpet, he told The Sun newspaper: "I'm expecting a lot of, 'Where's the hat?' questions."
The 27-year-old singer/songwriter was rarely seen without his well-brimmed Fedora when playing live or at events, and was almost unrecognisable with his new sweeping cut.
Last year, the 'Hold Back The River' star confessed that his biggest fear was losing his famous accessory on stage after it almost blew away at music festival Wild Life in Brighton, England.
Recalling the moment when he thought his hat was going to lift off, he shared: "It was at Wild Life. Really, I just thought, 'I could get rid of this and just play and not worry about it', I could have just had like an 80s hair moment - like a wind machine, but from real wind. Then I thought about it blowing off mid-song, like a comedy moment with it blowing off in the wind, and I thought, 'I'll look really stupid.'"
James is currently in the studio working on his second studio album, and has vowed to wow fans with his follow-up to 2015's critically-acclaimed 'Chaos and the Calm'.
He said recently: "I absolutely have to top it. I see 'Chaos and the Calm' as round one and that was setting the bar.
"Round two needs to beat it on all levels. Someone said to me recently, 'We'll see you soon in arenas', and I said, 'Yeah, absolutely - no question."
James' new album is likely to be released in 2018.