SARATOGA SPRINGS — The Adirondack Trust Company has launched a new website and a new logo for both the bank and its insurance agency, Amsure.

The bank’s new website features a fresh new look, showcasing a new logo for the more-than century old institution. The new logo is a simplified version of its iconic circular symbol, with an “A” and a tree at its center.

The site has many other new features, including a map-enabled locations page, making it easier to find Adirondack Trust’s branch and ATM locations.

Adirondack Trust’s new website will remain at AdirondackTrust.com.

In addition to these changes, Adirondack Trust’s Saratoga Springs insurance agency — formerly known as Adirondack Trust Insurance Agency — has adopted the Amsure name and brand. Amsure has been Adirondack Trust’s Albany insurance agency for nearly 10 years,

Amsure’s new logo mark will be the same as Adirondack Trust’s, bringing together both brands with one recognizable icon. Its newly redesigned website can be found at Amsureins.com.

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