Jaden Smith, who is a co-investor of JUST Beverages with dozens of others which manufactures JUST Water, shared a video on his Twitter account of a new product rolling on the line in Glens Falls.
Plenty of comments followed thinking the traditional blue bottle was no more, but more to the story is a new product line.
The 30 second clip shows orange bottles, which are the new infused beverages. An announcement of the products is expected later this month and are currently available for order online at 24 bottles for $44.99.
The packaging is of the same environmentally-friendly 100 percent recycled containers with a new twist on the color for each product.
The traditional light blue bottles have been transformed into yellow for lemon, orange for tangerine and red for apple cinnamon.
Two other colors, green and maroon, are also featured on www.justwater.com, which may represent more infused beverages coming.
The infused beverage line is described as follows:
- 100% spring water with added Organic/Tangerine/Lemon/Apple Cinnamon essence
- Subtle, refreshing flavor
- Evocative of putting a slice of tangerine/lemon/apple and dash of cinnamon in your glass
- No sugar or sweeteners of any kind
- No artificial flavors or preservatives
- 100% Recyclable
A new 11.2 ounce bottle has also been produced from the traditional 16.9 ounce bottles.
According to a news release, JUST Infused waters will be available for distribution in early March and expected to be available on shelf at retail partners currently carrying the brand in locations across the country. Anticipated retail price range is $1.69 to $1.99 per bottle.
The company bottles water from the Glens Falls watershed under an agreement with the city and operates in the former St. Alphonsus-Roman Catholic Church.